Lee Foster has been active recently in commentary on the growing self-publishing movement. Lee is a participant himself, with four of the 18 books on his Amazon Author Page as self-published or “independently” published, a term preferred by some people in the movement.
Lee talked on “Monetizing Your Book Content” before a group of independent author/publishers in the San Francisco area known as BAIPA, the San Francisco Bay Area Independent Publishers Association.
Lee’s comments to the group are expanded upon in his book/ebook, An Author’s Perspective on Independent Publishing: Why Self-Publishing May Be Your Best Option.
Videographer Howard Slater captured the 45-minute video of Lee’s talk.
This is a long video by some YouTube standards, but can be enjoyed in segments if a viewer keeps track of the timeline at the bottom of the video.
In the video Foster proceeds methodically through the more familiar and then the less apparent strategies for book/ebook monetization 2016 and beyond.
The familiar basics are that a modern self-published author should get a book set up print-on-demand with CreateSpace Amazon for the great Amazon market and also with Ingram Spark for the bookstore and library world. Foster recommended that the ebook version be published directly (but not exclusively) with Amazon Kindle and also with Smashwords for all other markets (Apple iBooks, Kobo, Barnes & Noble).
The less apparent opportunities included Foster’s recommendation that authors publish their books as “website books” on their website. He advocated that authors consider also other forms, such as audiobooks. Foster has an audiobook out, as well as a printed book and ebook, for this travel/literary book Travels in an American Imagination. Foster also suggested publishing books in China in Chinese, as he has, noting that Chinese is a larger language group than English. Finally, licensing of book content and getting major assignments are possible, Foster indicated, based on his own experience. Success for authors depends partly of the robust presentation of content on the author’s own website.
Foster concluded his talk with a look at “How to Sell Photos Today.” Writers need photos for their own blogs and websites, so could additional income be generated from also selling photos, if the author commits to developing photo skills? Foster showed how he has done this directly with his photo selling site at http://stockphotos.fostertravel.com and by his relationship with the global photo agency Alamy.